Oct 13, 2026
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10 min read
GTM algebra, a live example with Claude, Apify and HeyReach, and a quick conclusion
Oct 1, 2026
3 min read
why you can't automate it, the equation I use, and why some offers just don't work cold
Sep 23, 2026
11 min read
how Jev Fits Into a GTM Engine: Fast, Cheap Classification and the Limits of that!
Aug 27, 2026
12 min read
How I use Reddit as the observe layer of a GTM engine: high-intent leads, pain point data, community content, partnerships and competitor intelligence, all off one scrape.
Aug 12, 2026
5 min read
What a GTM engine is, how it differs from a CRM, an agent and a GTM engineer, the observe-plan-act loop it runs on, and example of some real ones that sit on the ladder.
Jul 23, 2026
7 min read
The end-to-end guide to running B2B lead generation with AI agents